The first two tools that use this technology include one that works like DALL-E or Midjourney, allowing users to type in a prompt and create an image in return. The other generates stylized text, like an AI-powered WordArt.

Adobe calls Firefly a beta at launch, which will only be available through a website. Eventually, Adobe plans to tightly integrate generative AI tools with its suite of creative apps, like Photoshop, Illustrator, and Premiere. Adobe has stated that it will only use licensed or out-of-copyright content and plans to pay artists who contribute training data, too.

Additionally, Adobe is working on a “Do Not Train” system that will allow artists to embed a request into an image’s metadata. If the creators respect the request, this could stop training systems from looking at it. The post also discusses some of the potential concerns around AI-generated content, including the potential for abuse and how Adobe is working to address these issues.

Overall, this is a big launch for Adobe. It seeks to remain at the center of the creative app ecosystem and stay competitive with newcomers to the creative space who have begun to offer powerful tools for creating images, videos, and sound for next to nothing.